For the year 2012, Pantone, the world-renowned authority on color and provider of color systems, named Tangerine Tango as the color of the year describing it as "vivacious and appealing".
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion. Fashion designers featured in the PANTONE Fashion Color Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. A fun, lively take on a traditional autumnal hue, Tangerine Tango will surely carry through to fall fashion as well.
Looking into world history and culture we can further explore the influence of this color into our lives. From the depths of religion and tradition to the enchanting color of nature...
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| T'boli headress |
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| Chinese beads |
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| sunset |
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| Buddhist monks |
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| saffron |
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| the fruit |
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| African jewelry |
On a realistic note, Tangerine Tango appeals not just to the way we look but so much as to the way we live. A midst all the challenges we face on a daily basis, this color challenges us to face everyday with verve and vigor, to be bold and daring in making our life's decisions and to be energetic in making these decisions work. Because seriously, the future is not bleak tennis white (or that's what sci-fi movies in the 90's say so...). The color of the future is yours to decide.
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